**Bessemer City is proud to announce the launch of our community’s new brand!**
City Council voted unanimously on 07-14-2025 to adopt the new brand, which was developed with input from residents and community stakeholders. This branding effort has been over a year in the making and reflects Bessemer City’s commitment to moving forward while honoring who we are.
We’re excited for what’s ahead as we continue building a stronger, united community. Bessemer City is Heartfelt Living.
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Bessemer City: From a City with a Heart to Heartfelt Living
For generations, Bessemer City has been known as the City with a Heart—a place built on hard work, strong values, and a deep sense of community. That identity isn’t changing; it’s growing.
As we move forward, we’re embracing Heartfelt Living as our community brand. Through a year-long process, we have engaged the community and have landed on a new logo and tagline that best represents our city. This isn’t just a tagline—it’s a reflection of who we are and how we live. Heartfelt Living is the natural next step, putting action behind our long-standing spirit. It speaks to the warmth of our people, the pride of our businesses, and the way we come together to create a thriving, welcoming community.
While City with a Heart will remain a part of our official seal and heritage, Heartfelt Living is how we tell our story today and into the future. It represents our small-town charm, our blue-collar roots, and the way we embrace growth while staying true to what makes Bessemer City special.
This is more than a brand—it’s our way of life. Welcome to Heartfelt Living.
Branding Guidelines–CLICK HERE
Special thanks to Motley Local (https://motleylocal.com/) for administering this project!
